Your Step By Step Guide to Becoming a Retail Store Manager

It’s never just a job, is it? Especially when it comes to being a Retail Store Manager. It’s about leading a team, smashing targets, and creating a shopping experience that customers will rave about. But how do you land one of those coveted retail store manager jobs? We’re here to help.

At Zachary Daniels, we’re not just any old retail recruitment agency – we get it. Our team of recruiters have all worked in retail themselves, and whilst we might’ve
swapped stacking shelves and serving customers for hunting out the best talent for some of retail’s biggest brands, we know exactly what it takes to climb that retail ladder.

So, we’ve decided to share our top tips and advice to help you secure your dream store manager job.

What are the duties of a retail store manager?

Not sure what retail store manager jobs look like? Try to think of store managers as the conductors of the whole operation. They’re responsible for everything that happens in store, from orchestrating the daily operations to hitting those all-important sales targets.

Fancy it? As a store manager, you’ll be motivating your team, ensuring that they deliver the highest standards of customer service, managing inventory, and keeping a close eye on those finances. All in all, no biggie (we jest). It’s a fast-paced job that requires a diverse set of skills, and a real passion for all things retail.

What are the skills of a retail store manager?

You’ll already know that you need to be a people person. Exceptional communication and interpersonal skills are a must, whether you’re coaching your team, resolving customer queries, or dealing with tricky situations.

Brands and retail store manager recruitment agencies will also be on the lookout for natural leaders, who are able to inspire and motivate large teams to achieve shared goals. Time management, organisational skills, an eye for problem-solving and commercial awareness are also necessary in the fast-paced environment of in-store retail.

How much does a store manager make?

Now for the important question: what’s the salary like for retail store manager jobs? The answer is, it depends on the size and type of retailer, your location, and your experience. But generally, you can expect a competitive salary with benefits like bonuses and staff discounts. Based on data from sources like Talent.com, Payscale, and Reed.co.uk, the average store manager salary in the UK in late 2023/early 2024 appears to be in the range of £26,000 to £36,000 per year.

With experience and proven success, your earning potential can also significantly increase. If you’re working with retail store manager recruitment agencies like Zachary Daniels, we can give you a clearer idea of salary and package expectations based on your specific circumstances.

What qualifications does a store manager need?

When hiring for store manager jobs, we’ve often found that brands favour having experience and a passion for the retail industry as a starting point. You should be able to demonstrate your commitment to retail and showcase your transferable skills, as well as share experiences from previous roles.

If you do have a relevant qualification in business management or retail, this can give you a head start. Really, it’s all about finding the right person for the role. Many retailers offer training programs and apprenticeships that can equip you with the necessary skills and knowledge – so if you don’t have formal qualifications, but you’ve got bags of experience, don’t worry.

Store Manager vs Store Supervisor

Unsure of the difference between a Store Manager and a Store Supervisor? A Store Supervisor job is a great step on the way to becoming a Store Manager.

A Store Supervisor typically oversees day-to-day operations and delegates tasks, while a Store Manager has overall responsibility for the store’s performance, including setting targets, managing budgets, and implementing strategies. It’s a natural progression for those looking to take on more responsibility and leadership within a retail environment.

Your Step-by-Step Guide to Becoming a Store Manager

Ready to take the leap? Here’s your step-by-step guide to becoming a Store Manager, packed with insights from our experience in retail recruitment.

Step 1: Get that retail experience (and make it count!)

Regardless of qualifications, there’s literally no substitute for real-world experience. Start by gaining experience in various retail roles, from Sales Assistant to Supervisor or Assistant Manager.

Working in these roles will give you a solid understanding of the day-to-day operations, customer service best practices, and the overall retail environment. Don’t just go through the motions or go for quick wins – instead, be willing to put in the hard work, and actively seek opportunities to learn and develop your skills. Where possible, take on extra responsibilities, volunteer for projects, and show initiative.

This will not only impress your current employer but also build a strong foundation for your future as a Store Manager.

Step 2: Hone those essential skills

We’ve already touched on the key skills needed for retail store manager jobs, but how can you actively develop them? Focus on improving your communication, leadership, and problem-solving abilities. Take advantage of training opportunities offered by your employer, or consider taking courses in areas like business management, customer service, or visual merchandising. The more you invest in your personal and professional development, the better equipped you’ll be for store manager jobs.

Step 3: Network like a pro

Whatever industry you currently work in, the importance of networking has probably already been mentioned to you – and retail is no exception.

Attend industry events, connect with professionals on LinkedIn, and register your most up-to-date CV and details with retail recruitment agencies. Networking not only opens doors to new opportunities but can also provide you with valuable industry insights and help you to learn from experienced professionals.

Step 4: Nail that application

When applying for retail store manager jobs, your application needs to stand out from the crowd. So, make sure to tailor your CV in line with the specific role you’re applying for, write a personalised cover letter and highlight your most relevant skills and experience. Don’t be afraid to shout about your achievements, quantifying successes where possible.

If you’re working with retail recruitment agencies, they can provide valuable guidance on crafting a compelling application that captures the attention of hiring managers.

Step 5: Ace the interview

The interview is your chance to shine. Prepare thoroughly by researching the company, understanding the role, and practising your answers to common interview questions. Demonstrate your leadership qualities, your passion for the industry, and your understanding of the challenges and opportunities facing retail today.

Booked a job interview, and looking for more tips? Check out our blog full of store manager interview tips.

Step 6: Embrace continuous learning

No matter your amount of experience or level of qualification, you’ll never know everything. The retail industry is constantly changing, so continuous learning is essential for any aspiring Store Manager. Stay up-to-date with industry trends, new technologies, and changing consumer behaviours. Read industry publications, attend conferences, and engage in online learning platforms.

By staying ahead of the curve, you’re demonstrating your commitment to professional development and your ability to adapt to help your store thrive.

Taking the Next Step

Becoming a Retail Store Manager is a rewarding job that offers challenges, opportunities, and the chance to make a real impact. By following these steps and honing your skills, you can increase your chances of securing your dream retail store manager role.

If you’re looking for retail store manager jobs or want expert advice on your career path, don’t hesitate to talk to us. Our team of experienced retail recruiters is here to support you every step of the way.