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Superdry launches programme offering financial support for ethnic minority staff

What our clients say:

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   gemma kelly 
 November 6, 2026
 
 
   I am just so lucky to have had Sophie looking after me. Her support the whole way on this journey  has been exceptional. I can't thank her enough  for all  she did for me.
  
 
 
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   Lois Best 
 November 5, 2026
 
 
   I have had the most easiest experience finding the perfect job for me, and all thanks goes to Revina!
She has gone so above and beyond for me. Always there to answer all my silly questions and always thoughtful asking how i feel during the whole job change process.
She gave me endless support for how to prep for the interview and has been a text or phone call away this entire time.
I’m so so grateful to her services and all the help! - you’re definitely a lucky one if you get Revina!

Many many thanks x
  
 
 
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   Ryan Downs 
 November 4, 2026
 
 
   Really personable and honest process with Keiran.
  
 
 
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   Jenny Kelly 
 November 4, 2026
 
 
   Highly recommend Zachary Daniels, particularly Revina. She has been a huge support, communication was amazing from start to finish. Thank you so much!
  
 
 
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   Subaha Irfan 
 November 2, 2026
 
 
   Amazing experience, I had my entire interview process with Amber and she was very supportive and helpful throughout the process 🙌
  
 
 
 
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Superdry has launched a new employment scheme to address financial barriers that may stop candidates from ethnic minority backgrounds from taking up roles at the business.

The Growing Futures Programme provides support for candidates from ethnic minority backgrounds who are offered a job at the retailer’s Cheltenham Head Office, if there are financial obstacles that would deter them from taking up a role.

Eligible candidates can submit an application during the interview stage, with the retailer saying it expects those seeking a role at the company to research and identify the financial implications of joining the Superdry team in Cheltenham and provide these details in the application.

HR will then evaluate the Programme applications and support will only be available if candidates are successful in gaining a role with Superdry.

“Diversity runs in our blood. Our definition of diversity is ‘unique perspectives’. Because we know the more perspectives, the broader and more diverse our skills, experiences, talents and abilities, the better the decisions,” Superdry said in a statement online.

“The better the decisions, the better the experience for our consumers and the bigger our brand will become.

“As a global business, we’re committed to attracting, including, empowering and developing colleagues no matter their culture, beliefs and backgrounds. We’re not a traditional business. We don’t limit the definition of differences to race, ethnicity, gender, religion, disabilities, age or sexual orientation. Our definition is wider and more encompassing as we think it’s more relevant in today’s society.

“Diversity and Inclusion is a fundamental pillar for Superdry. It’s not something we just say off the cuff – we underline it with action and commitment.

“We want to attract the best people, and we don’t want financial obstacles to be a barrier to embarking on a career with us.

“Not everything can be fixed with financial support, but the Growing Futures Programme is one out of many D&I initiatives that we are engaged in at Superdry, and we believe this is a significant step to enable us to draw from the widest pool of talent for the roles we are looking to fill.”

by Retail Gazette

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What our clients say:

Now being on the other side of the fence as a client, the experience has again continued to be positive. Having to fill a fairly niche role initially proved challenging but driven by the sheer tenacity of Jackie, we were able to find about as ‘perfect’ a candidate as we could have hoped – all in a relatively short timeframe. Keeping in regular contact helped the whole process, and it was obvious the hard work that was put in in order to land the position – I know Jackie turned over every possible stone to put in front of us the best and most suitable candidates out there.

I’d have no hesitation in recommending Zachary Daniels to others, whether they’re looking to start in or indeed recruit for a new role.

It’s how recruitment should be done. (Jackie Turner)

Client – Finance

Super efficient recruiter who I have now had the pleasure of working with as a candidate and as a client. Having been placed by Jessica in my role, it is very clear she understands her client and the brief, the fit is just perfect a job well done. Highly recommended.

Martina Lamden, Head of Operations

In terms of feedback I have always found you very easy to talk to, with a sound commercial mind. Your support and feedback in getting my presentation over the line for the job was priceless and it boosted my confidence levels for the interview. Overall I would highly recommend you to anyone looking for their next commercial role. (Leanne Spencer – Feb 2020)

Candidate