Home / Blog / ZD News / Superdry launches programme offering financial support for ethnic minority staff

Superdry launches programme offering financial support for ethnic minority staff

What our clients say:


5th December 2021

Superdry has launched a new employment scheme to address financial barriers that may stop candidates from ethnic minority backgrounds from taking up roles at the business.

The Growing Futures Programme provides support for candidates from ethnic minority backgrounds who are offered a job at the retailer’s Cheltenham Head Office, if there are financial obstacles that would deter them from taking up a role.

Eligible candidates can submit an application during the interview stage, with the retailer saying it expects those seeking a role at the company to research and identify the financial implications of joining the Superdry team in Cheltenham and provide these details in the application.

HR will then evaluate the Programme applications and support will only be available if candidates are successful in gaining a role with Superdry.

“Diversity runs in our blood. Our definition of diversity is ‘unique perspectives’. Because we know the more perspectives, the broader and more diverse our skills, experiences, talents and abilities, the better the decisions,” Superdry said in a statement online.

“The better the decisions, the better the experience for our consumers and the bigger our brand will become.

“As a global business, we’re committed to attracting, including, empowering and developing colleagues no matter their culture, beliefs and backgrounds. We’re not a traditional business. We don’t limit the definition of differences to race, ethnicity, gender, religion, disabilities, age or sexual orientation. Our definition is wider and more encompassing as we think it’s more relevant in today’s society.

“Diversity and Inclusion is a fundamental pillar for Superdry. It’s not something we just say off the cuff – we underline it with action and commitment.

“We want to attract the best people, and we don’t want financial obstacles to be a barrier to embarking on a career with us.

“Not everything can be fixed with financial support, but the Growing Futures Programme is one out of many D&I initiatives that we are engaged in at Superdry, and we believe this is a significant step to enable us to draw from the widest pool of talent for the roles we are looking to fill.”

by Retail Gazette

< Back to list