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From ‘BIC For Her’ To BIC For Them – How Cancel Culture Got BIC Back On Track

What our clients say:

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   gemma kelly 
 November 6, 2026
 
 
   I am just so lucky to have had Sophie looking after me. Her support the whole way on this journey  has been exceptional. I can't thank her enough  for all  she did for me.
  
 
 
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   Lois Best 
 November 5, 2026
 
 
   I have had the most easiest experience finding the perfect job for me, and all thanks goes to Revina!
She has gone so above and beyond for me. Always there to answer all my silly questions and always thoughtful asking how i feel during the whole job change process.
She gave me endless support for how to prep for the interview and has been a text or phone call away this entire time.
I’m so so grateful to her services and all the help! - you’re definitely a lucky one if you get Revina!

Many many thanks x
  
 
 
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   Ryan Downs 
 November 4, 2026
 
 
   Really personable and honest process with Keiran.
  
 
 
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   Jenny Kelly 
 November 4, 2026
 
 
   Highly recommend Zachary Daniels, particularly Revina. She has been a huge support, communication was amazing from start to finish. Thank you so much!
  
 
 
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   Subaha Irfan 
 November 2, 2026
 
 
   Amazing experience, I had my entire interview process with Amber and she was very supportive and helpful throughout the process 🙌
  
 
 
 
  Load more

2012 wasn’t a great year for BIC. Despite fifty-plus years of global success (with the 100 billionth sold in 2006, the BIC ‘Cristal’ is the best-selling pen in the world), one product launch got the brand canceled overnight.

I am, of course, talking about BIC For Her—the pink and purple pens marketed to women as an “accessory” (just for us girls!) designed to fit comfortably in our apparently-abnormal hands

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What our clients say:

Kim is one in a million – it is rare to find recruiters with such fantastic energy and passion for genuinely placing the right people in the right roles. The dedication and accountability Kim brings to our recruitment needs, taking time to really understand what we want and how we think, often makes us feel like she is an extension of our own team – again such a connection is rare to find within the recruitment industry. Not only has Kim found us some great talent she has also been fantastic at managing applicant expectations throughout the recruitment process and ensuring candidates are happy and settled once they have joined our brand. I hope you get the recognition you deserve Kim!

Creative Founder and Director, Bird & Blend Tea Co.

I found Winston’s manner both professional and courteous from the off and was pleased to work with someone who showed genuine interest in fit and could identify with my interests and experience.

I appreciated the regular updates through the process and also found coaching/pointers offered in preparation ahead of face to face to interviews useful.

Candidate – Finance

Looking for a new role during a pandemic is new and difficult ground but it’s those challenging times when you find those professionals in your network that have the resilience and commitment to carry on doing an amazing job for their candidates and clients alike. Jessica Watson provided me with both the support and space to consider all my options in making my next move. Kind words are easy but Jessica took the time to understand not only my ability and strengths but also my character to ensure I would give that all important cultural add to the business. Thanks again Jessica, I am loving my new role and I wouldn’t hesitate to recommend you to my network. (Jessica Watson – June 2020)

Candidate