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Better CX: How grocery retail can evolve post-lockdown

29th July 2020

Six months since the pandemic began, Covid-19 has forced evolution by necessity in grocery retail.

Before lock-down, the rise of discount retailers, online retailing and digital disruptors like Amazon were already pressuring incumbent grocers to digitally transform their offerings. Amazon’s acquisition of Wholefoods in 2017 was a major catalyst for the global FMCG market and triggered a flurry of activity in the sector. The emergence of major deals since, including Alibaba’s investment of £2.9Bn into Asia’s largest supermarket chain and Target’s $550m acquisition of delivery platform Shipt, have shown that the “platformification” of grocery was already well underway.

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