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Marketing & Brand



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Marketing & Brand Recruitment Specialists for Retail, Consumer & Ecommerce

Every successful brand starts with a promise.

Marketing is what brings that promise to life.

It shapes how customers discover a business, what they believe about it and, ultimately, why they choose it over the competition.

From launching new products and building brand awareness to creating campaigns that drive demand and customer loyalty, Marketing and Brand teams influence every stage of the customer journey.

At Zachary Daniels, we help Retail, Consumer and Ecommerce businesses recruit the people who build brands, create demand and support long-term commercial growth.

Whether you’re appointing your next Marketing Executive, strengthening your Brand team or hiring a Marketing Director to shape future strategy, we help you find people who fit your culture, your customer and your ambition.

Hiring Marketing & Brand Talent

Finding someone with marketing experience is relatively easy.

Finding someone who truly understands your brand, your customers and your commercial objectives is much harder.

A Marketing Manager in a challenger brand will often have a very different role to someone with the same title in a global retailer. One may be creating campaigns, managing social media and analysing performance, while another leads specialist teams with responsibility for brand, communications, partnerships and customer acquisition.

That’s why we never recruit purely against a job title.

Before beginning any search, we want to understand:

  • Your brand proposition
  • Your customer
  • Your growth ambitions
  • Your marketing channels
  • Your trading calendar
  • Your culture
  • Your team structure
  • What success looks like in the first 6–12 months

Only then do we begin identifying talent.

Many of the strongest Marketing and Brand professionals aren’t actively applying for jobs. They’re already building successful brands, delivering commercial campaigns and helping businesses grow.

Our role is to identify them, understand what motivates them and introduce only the people genuinely worth your time.

Because you don’t need more CVs.

You need the right shortlist.

Looking for Your Next Marketing or Brand Opportunity?

The right career move is about more than a bigger salary.

It might mean greater creative freedom.

A stronger brand.

Larger budgets.

More ownership.

A clearer path into leadership.

Or simply joining a business where marketing genuinely sits at the heart of the growth strategy.

The right opportunity looks different for everyone.

That’s why we take the time to understand what you’ve achieved, where you want to go and the kind of business where you’ll do your best work.

Whether you’re looking for your first Marketing Manager role, stepping into leadership or joining a business embarking on an exciting new chapter, we’ll give you honest advice and introduce opportunities where your experience can genuinely make an impact.

For current salary benchmarks and career advice, explore our Marketing, Digital & Tech Salary Guide

marketing, digital & tech salary guide

Marketing, Brand, Trade Marketing or Customer Marketing: What’s the Difference?

Marketing teams have evolved significantly over recent years, with specialist roles becoming increasingly common.

  • Marketing Managers typically lead campaign planning and delivery across multiple channels, supporting customer acquisition, engagement and growth.
  • Brand Managers focus on the long-term positioning, identity and consistency of a brand, ensuring every customer touchpoint reflects the same message.
  • Trade Marketing Managers work closely with Buying, Merchandising and Sales teams to align marketing activity with product launches, promotions and commercial priorities.
  • Customer Marketing Managers focus on customer engagement, retention and loyalty, creating campaigns that strengthen long-term relationships rather than simply driving first-time purchases.

The boundaries between these disciplines continue to evolve.

Understanding the role behind the title is often far more important than matching the title itself.

What We’re Seeing Across Marketing & Brand

Marketing continues to evolve as customer expectations, technology and retail continue to change.

Across Retail, Consumer and Ecommerce we’re seeing several clear trends:

  • Brand building is becoming increasingly important alongside short-term campaign performance.
  • Marketing teams are becoming leaner, with broader responsibilities across multiple channels.
  • Trade Marketing is playing a bigger role in supporting commercial performance and product launches.
  • Customer Marketing and loyalty are receiving greater investment as businesses focus on retention as well as acquisition.
  • AI is helping marketers work more efficiently, but creativity, commercial thinking and strategic judgement remain essential.
  • Businesses increasingly value marketers who understand retail, customer behaviour and commercial performance alongside traditional marketing skills.
  • Candidates are looking for more than salary. They want influence, development, purpose and the opportunity to make a genuine impact.

Understanding these trends helps businesses attract stronger talent and helps candidates make better long-term career decisions.

For current market benchmarks, explore our Marketing, Digital & Tech Salary Guide.

marketing, digital & tech salary guide

Great marketing isn’t measured by campaigns alone. It’s measured by the commercial impact those campaigns create.

Meet Our Marketing & Brand Team

Our specialist Marketing & Brand team recruits exclusively across Retail, Consumer and Ecommerce, supporting businesses from high-growth challenger brands through to some of the UK’s best-known retailers.

We understand how modern marketing teams are structured, how responsibilities vary between businesses and what great marketing talent looks like at every level.

Whether you’re recruiting a Marketing Executive, Brand Manager or Marketing Director, you’ll be working with specialists who understand both the creative and commercial demands of today’s marketing landscape.

Brands We’ve Partnered With

We’re proud to support businesses ranging from ambitious challenger brands to established retailers across Fashion, Beauty, Home, Lifestyle, Sportswear and Consumer Goods.

Our experience spans brand-building, commercial marketing, trade marketing and leadership appointments across businesses at every stage of growth.

Some of the clients we’ve partnered with:

  • P.Louise
  • Protein Works
  • Jellycat
  • Reprimo
Marketing & Brand logos Close-up of two designers at a white table, one using a laptop trackpad beside a fanned-out set of colour swatch samples, a coffee cup, and a tablet.

Marketing & Brand Roles We Recruit

Marketing Leadership

Marketing Director • Head of Marketing • Senior Marketing Manager • Marketing Manager

Brand & Communications

Brand Director • Head of Brand • Brand Manager • Communications Manager • PR Manager • Employer Brand Manager

Campaigns & Content

Campaign Manager • Content Manager • Content Executive • Copywriter • Social Media Manager • Creative Content Manager

Trade & Customer Marketing

Trade Marketing Manager • Customer Marketing Manager • Shopper Marketing Manager • Retail Marketing Manager • Marketing Executive • Marketing Assistant

Not sure how a role should be structured or where it fits within your wider marketing function?

Our Job Description Templates and Salary Guide are a great place to start.

Recent Client Success

Building Marketing Teams That Drive Growth

No two marketing teams are the same.

Some businesses need a senior leader to shape brand strategy and future growth. Others need specialists who can strengthen trade marketing, deliver campaigns or build stronger customer engagement.

Recently, we’ve partnered with a range of retail and consumer brands to appoint Heads of Marketing, Senior Marketing Managers and Trade Marketing Managers, helping businesses strengthen their marketing capability at every stage of growth.

Because successful marketing recruitment isn’t about filling vacancies.

It’s about finding people who understand the brand, connect with the customer and deliver measurable commercial impact.

Testimonials our approach

Frequently Asked Questions

How much does a Marketing Manager or Head of Brand earn in the UK?

Salaries vary depending on business size, sector, location and responsibility. Explore our Marketing & Brand Salary Guide for current market benchmarks.

Do you recruit across all retail sectors?

Yes. We recruit Marketing and Brand professionals across Fashion, Beauty, Home, Luxury, Sportswear, FMCG, Grocery, Lifestyle and Consumer brands.

Can Marketing professionals move between retail sectors?

Absolutely. Many marketing skills transfer successfully between sectors. The key is understanding where customer, product and brand experience is transferable and where sector expertise adds the greatest value.

What should businesses look for when hiring a Marketing Manager?

Today’s marketers need far more than creativity. The strongest candidates combine commercial thinking, customer insight, collaboration and the ability to build brands while delivering measurable business results.

Do you recruit internationally?

Yes. Alongside UK appointments, we support international recruitment across Marketing and Brand functions.

Looking for Digital & Ecommerce talent?

Our dedicated Digital & Ecommerce team recruits across Ecommerce, Digital Trading, CRM, Performance Marketing, Marketplaces and Digital Product.

Explore our Digital & Ecommerce Recruitment page to learn more.

Digital & E-Commerce Recruitment

 

Hiring Marketing & Brand Talent?

Whether you’re appointing your first Marketing Manager, strengthening an established Brand team or hiring a Marketing Director to shape future growth, we’d love to help.

You may already have an active vacancy, or you may simply want to understand the market, benchmark salaries or discuss how Marketing teams are evolving across Retail, Consumer and Ecommerce.

Either way, speak to the Zachary Daniels team. We’re always happy to share what we’re seeing.

get in touch

Looking for Your Next Move?

Explore our latest Marketing & Brand opportunities or send us your CV to start a confidential conversation with our specialist team.

candidates send us your cv


Meet our Marketing & Brand experts


Leanne Spencer

Business Director

07943 423 535

View Profile

Find out more

Lucy Lomas

Business Manager

07539 179124

View Profile




Looking to recruit? Get in touch with your local office below...

London Office (South East)

Albert House, 256-260 Old St, Shoreditch, London, EC1V 9DD

Birmingham Office (Midlands)

Spaces Lewis Building, Bull Street, Birmingham, West Midlands, B4 6AF

Warrington Office (North West)

Riverside Court, Chester Road, Warrington, Cheshire, WA4 6AR

Glasgow Office (Scotland)

204-206 Bath Street, Glasgow, G2 4HW

Belfast Office (NI & ROI)

Forsyth House, Cromac Street, Belfast, BT2 8LA





Meet our Marketing & Brand experts

We have experts in finding retail leaders who bring flexibility, strategic insight, and a strong understanding of market trends. We stand out as trusted experts in retail recruitment, thanks to our vast network and years of experience.

Leanne Spencer

Business Director

07943 423 535

View Profile

Find out more


Lucy Lomas

Business Manager

07539 179124

View Profile

We take pride in understanding your business needs through industry knowledge. Whether you need professionals in fashion retail, e-commerce, or traditional store management, our tailored approach ensures that we find the right candidates for your needs.

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