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Automotive

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Automotive recruitment

Automotive is changing quickly. Electrification, connected technology, new ownership models and changing customer expectations are reshaping what people buy, how they buy it and what they expect from automotive brands and retailers.

But technology is only part of the picture. Great customer experiences still matter. So do commercially strong retail teams, effective supply chains, compelling brands and people who understand the products, customers and channels they work with.

At Zachary Daniels, we recruit across automotive businesses, from retail operations, product and commercial roles to ecommerce, marketing, supply chain, finance, people and technology. We also support senior and confidential appointments through ZD Search.

Automotive recruitment across the whole business

Automotive businesses are having to evolve on several fronts at once. Customers increasingly research, compare and configure vehicles online before entering a showroom. Electric and connected vehicles require different knowledge. New entrants are challenging established brands, while retailers and dealer groups continue to balance sales, service, customer experience and profitability.

Those changes affect talent across the organisation. Retail teams need to understand a different customer journey. Product and commercial specialists need to translate technology into a compelling proposition. Marketing and digital teams have to connect online and offline experiences. Technology, supply chain and finance all play an increasingly important role behind the scenes.

Our recruitment specialists understand those connections. We support manufacturers, automotive brands, dealer groups, retailers, aftermarket businesses and other specialist automotive organisations with individual appointments and wider team builds across the UK and internationally.

For candidates, that breadth means we can look beyond the vacancy in front of us. We want to understand the automotive environments you know, what you have achieved and where you want your career to go next.

What makes automotive recruitment different?

Automotive brings together retail, technology, product and service in a complex and rapidly changing market. Finding the right people means understanding more than their job title.

The customer journey is changing

Customers can research, compare, configure and increasingly purchase online, but physical locations and face-to-face expertise remain important. Businesses need people who understand how digital and physical experiences work together.

Product knowledge builds trust

Vehicles are becoming increasingly complex. Electric powertrains, charging, connectivity, driver assistance and in-car technology create new questions for customers. Strong automotive teams can explain that complexity clearly and confidently.

Electrification is changing the skills businesses need

The transition towards electric and connected vehicles is influencing everything from product and retail to infrastructure, technology and aftersales. Businesses need people who can adapt their experience as the market continues to evolve.

Customer relationships continue after the sale

Aftersales, servicing, maintenance, parts and customer care can be as important to the long-term relationship as the initial purchase. Strong operators understand the whole customer lifecycle rather than focusing solely on the transaction.

Different parts of automotive need different experience

A manufacturer, dealer group, aftermarket business and digital automotive platform may recruit similar titles but need very different backgrounds. We look at the environment, customer and commercial model behind someone’s experience before deciding whether the fit is right.

Functions we recruit across in automotive

Automotive businesses need people across customer-facing operations and the specialist head-office functions behind the product, brand and customer experience. We recruit across the following areas.

Executive Search

Senior and board-level appointments for automotive businesses at moments of growth, transformation or succession, managed through a discreet and research-led search.

Typical Roles: CEO, President, Managing Director, Chief Operating Officer, Chief Commercial Officer, Retail Director, Brand Director, Chief Financial Officer and People Director.

Explore ZD Search

Retail Operations

Retail leaders who can build high-performing teams, improve commercial performance and deliver consistently strong customer experiences across showrooms, dealerships and wider location networks.

Typical Roles: Retail Director, Head of Retail, Regional Manager, Area Manager, Boutique Director, Store Manager, Assistant Store Manager, Client Advisor, Jewellery Sales Consultant and Watch Specialist.

Explore Retail Operations recruitment

Product, design, technical & wholesale

Product, technical and wholesale specialists who understand automotive products, changing technology and commercial channels, and can turn that knowledge into stronger propositions and partnerships.

Typical Roles: Product Director, Head of Product, Product Development Manager, Product Manager, Technical Director, Technical Manager, Quality Manager, Wholesale Director, Head of Wholesale, National Account Manager and Business Development Manager.

Explore Product, Design, Technical & Wholesale

Digital & Ecommerce

Digital specialists who can connect online research, configuration, enquiry and purchase journeys with the physical retail and ownership experience.

Typical Roles: Ecommerce Director, Head of Ecommerce, Ecommerce Manager, Digital Trading Manager, Performance Marketing Manager, CRM Manager, UX Manager, Conversion Rate Optimisation Manager and Ecommerce Executive.

Explore Digital & Ecommerce

Marketing & Brand

Marketing professionals who can build automotive brands, communicate increasingly complex products and create demand across digital, physical and traditional channels.

Typical Roles: Marketing Director, Head of Marketing, Brand Director, Brand Manager, PR Manager, Communications Manager, Events Manager, Social Media Manager, Content Manager and Customer Insights Manager.

Explore Marketing & Brand

Buying & Merchandising

Commercial specialists who can manage product, category, supplier, pricing and stock decisions across automotive retail, parts, accessories and aftermarket environments.

Typical Roles: Buying Director, Head of Buying, Category Director, Category Manager, Senior Buyer, Buyer, Merchandising Director, Head of Merchandising, Merchandiser and Assistant Merchandiser.

Explore Buying & Merchandising

Supply Chain & Logistics

Supply chain specialists who can manage complex supplier networks, inventory, parts and distribution while balancing availability, service, cost and changing demand.

Typical Roles: Supply Chain Director, Head of Supply Chain, Sourcing Manager, Procurement Manager, Demand Planner, Logistics Manager, Distribution Manager, Inventory Manager and Stock Control Manager.

Explore Supply Chain & Logistics

Technology, Data & IT

Technology, data and systems specialists who support connected customer journeys, digital platforms, retail systems and increasingly technology-led automotive businesses.

Typical roles: Chief Technology Officer, IT Director, Head of Technology, Product Manager, Business Analyst, Data Analyst, Systems Manager, Project Manager and Software Engineer.

Explore Technology, Data & IT Recruitment

Finance & Accounting

Finance professionals who bring commercial insight and control to decisions around pricing, margin, stock, investment, operations and growth.

Typical Roles: Chief Financial Officer, Finance Director, Financial Controller, Commercial Finance Manager, FP&A Manager, Finance Business Partner, Management Accountant and Financial Accountant.

Explore Finance & Accounting

HR & People

People specialists who help automotive businesses attract, develop and retain capable teams while supporting organisational change, leadership development and evolving skills requirements.

Typical Roles: People Director, HR Director, Head of People, HR Business Partner, Talent Acquisition Manager, Learning & Development Manager, Reward Manager, Employee Relations Manager and HR Advisor.

Explore HR & People

Legal, Compliance & Sustainability

Legal, compliance and sustainability specialists who help automotive businesses manage commercial and regulatory responsibilities, governance, responsible sourcing and environmental commitments.

Typical roles: General Counsel, Head of Legal, Legal Counsel, Company Secretary, Compliance Manager, Risk Manager, Product Compliance Manager, Sustainability Director, Head of ESG, Sustainability Manager, Responsible Sourcing Manager and Ethical Trade Manager.

Explore Legal, Compliance & Sustainability

Customer viewing car

Hiring talent for an automotive business

You may need a retail leader who can improve performance across a dealership network. A product specialist who understands emerging automotive technology. A digital leader who can improve the journey between online and showroom. Or a senior appointment to lead the next stage of growth or transformation.

Whatever the brief, we start by understanding what the person actually needs to achieve. We look at your customers, products, channels, commercial model and priorities, as well as the specialist knowledge and behaviours the role demands.

Depending on the role and market, our support can include:

  • A focused search for one specialist or business-critical appointment
  • Recruitment across retail operations and multiple head-office functions
  • Support for new locations, channels, products and periods of transformation or growth
  • Discreet, research-led searches for senior or confidential appointments
  • Direct access to established networks, including people who are not actively applying
  • Screening, interview coordination, feedback, offer management and post-placement contact

You get a shortlist shaped around the reality of your business, not simply the keywords in a job description. Every person we introduce will understand the opportunity and will have been assessed for capability, motivation and fit.

Talk to us about hiring

One relationship. Talent across the business.

Automotive recruitment rarely stays in one function. Changes to the customer journey can create requirements across retail, digital and technology. New products can affect marketing, training and commercial teams. Growth into new locations or markets can quickly create demands across operations, finance, people and leadership.

Our specialists work together, so you do not have to explain your business from the beginning every time a different requirement appears. You get focused functional knowledge with one joined-up understanding of your customers, operation and plans.

That continuity helps us move faster, represent the opportunity accurately and introduce people who make sense for the wider business as well as the role in front of us.

How we support automotive businesses

Specialist automotive and commercial hires

Automotive experience can mean very different things depending on the business. We look at the products, customers, channels and commercial environments candidates have genuinely worked with, rather than relying on job titles alone.

Growth and transformation recruitment

New locations, new brands, digital transformation and changing automotive technology can create hiring requirements across several teams at once. We can support individual appointments or wider recruitment projects while keeping the process joined up.

Leadership and confidential search

ZD Search supports senior appointments that require discretion and detailed market mapping. We identify relevant leaders, approach them carefully and manage the process from first conversation to appointment.

Long-term recruitment partnerships

The more we understand your customers, commercial model and ambitions, the more useful we become. We stay close between vacancies, share what we are seeing in the market and keep building relationships that can make the next search easier.

Automotive markets we understand

Automotive covers a broad range of businesses, products and customer models. We support established organisations, new entrants and specialist businesses across areas including:

  • Automotive manufacturers and brands
  • Dealer groups and franchised dealerships
  • Used vehicle retailers
  • Electric and connected vehicles
  • Automotive ecommerce and digital platforms
  • Vehicle leasing and mobility
  • Automotive parts and accessories
  • Tyres and autocentres
  • Aftersales, servicing and maintenance
  • Automotive aftermarket businesses

The category only tells part of the story. We take time to understand your customers, products, channels and commercial model before we begin.

Looking for your next role in automotive?

The right next move is about more than title and salary. Brand matters. Product matters. So do the customer, pace of change and opportunity to take on greater commercial or leadership responsibility.

We will want to understand what you have achieved, but also where you want to go next. A bigger operation? More commercial ownership? A move into electric or connected mobility? Leadership across a larger retail network? Or the chance to help an automotive business transform how it reaches its customers?

We will be clear about the opportunity, prepare you properly and keep you informed. If the right role is not available today, a good conversation means we know where to begin when it is.

Register your interest confidentially

Frequently Asked Questions

What automotive roles do you recruit for?

We recruit across Retail Operations and head-office functions, including executive appointments through ZD Search, Product, Design, Technical & Wholesale, Digital & Ecommerce, Marketing & Brand, Buying & Merchandising, Supply Chain & Logistics, Technology & IT, Finance & Accounting, HR & People and Legal, Compliance & Sustainability.

What types of automotive businesses do you recruit for?

We support automotive manufacturers and brands, dealer groups, vehicle retailers, leasing and mobility businesses, digital automotive platforms and businesses across parts, accessories, servicing and the automotive aftermarket.

Do you recruit for automotive retail and dealership roles?

Yes. We recruit across automotive retail operations, from individual site and dealership leadership through to regional, operational and senior retail appointments, alongside the head-office functions supporting those networks.

Do candidates need previous automotive experience?

That depends on the role. Specialist product, technical or commercial positions may require direct automotive knowledge, while some roles can benefit from relevant experience gained in other consumer, retail or technology sectors. We assess this against the individual brief rather than applying the same rule to every vacancy.

Can you support automotive businesses going through growth or transformation?

Yes. We can support individual hires and wider recruitment projects connected to new locations, new channels, digital transformation, changing product propositions and wider business growth.

Why use a specialist automotive recruitment agency?

Automotive businesses can differ significantly across products, customers, channels and commercial models. Understanding those differences helps us assess candidates more accurately, target relevant talent and reach people who may not be actively looking for another role.

Ready to talk?

Hiring?

Tell us who you need and what you want them to change, build or improve. We will bring the automotive market knowledge, reach and persistence to help you find the right person.

Talk to us about hiring

Thinking about your next move?

Tell us where you are now and where you would like your automotive career to go. We will help you find an opportunity that feels like progress, not simply a change of job.

Get in touch about your next role


Looking to recruit? Get in touch with your local office below...

London Office (South East)

Albert House, 256-260 Old St, Shoreditch, London, EC1V 9DD

Birmingham Office (Midlands)

Spaces Lewis Building, Bull Street, Birmingham, West Midlands, B4 6AF

Warrington Office (North West)

Riverside Court, Chester Road, Warrington, Cheshire, WA4 6AR

Glasgow Office (Scotland)

204-206 Bath Street, Glasgow, G2 4HW

Belfast Office (NI & ROI)

Forsyth House, Cromac Street, Belfast, BT2 8LA



We take pride in understanding your business needs through industry knowledge. Whether you need professionals in fashion retail, e-commerce, or traditional store management, our tailored approach ensures that we find the right candidates for your needs.

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