How to Become a Head of Marketing: Leadership Lessons from New Balance
Samantha Matthews is Head of Marketing, UK & Ireland at New Balance, and sits on the brand’s Senior Leadership Team.
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Marketing & eCcommerce
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Agentic Commerce Explained: What Retailers Need to Know
AI that acts on behalf of the customer is closer than most retailers think…
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Marketing Career Advice from New Balance’s Head of Marketing
Samantha Matthews is Head of Marketing, UK & Ireland at New Balance. She joined the business in 2007 as a Marketing Coordinator and has spent nearly 20 years building her career from the ground up.
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