TAKING YOUR BUSINESS INTO A NEW MARKET?

Growth doesn’t stop at the UK border. Neither should your access to great people.

Zachary Daniels helps UK retail and consumer businesses recruit internationally, from the first senior appointment in a new territory to store teams, specialist functions and wider international growth.

Whether you’re opening your first overseas location, establishing a regional office or building a team around an existing international operation, we’ll help you find the people to make it work.

Talk to us about international hiring

INTERNATIONAL RECRUITMENT FOR UK BUSINESSES

The people who helped you succeed in the UK won’t necessarily be the people you need to succeed somewhere else.

Every market is different.

Job titles change. Salaries change. Candidate expectations change. Employment markets work differently. And the businesses competing with you for the best people may be completely different from those you know at home.

That makes international recruitment about more than taking a UK job description and advertising it somewhere new.

We help you understand the talent market you’re entering, identify the people you need and build a recruitment approach around that market.

YOUR FIRST INTERNATIONAL HIRE MATTERS

When you’re entering a new country or region, your first appointment can have an outsized impact on what happens next.

You may need a Country Manager or Managing Director who understands the local market. A Head of Retail who can establish your physical presence. Or a specialist leader capable of building a new function around them.

You’re not simply looking for somebody who has done the job before.

You need somebody who can build.

Someone who understands the market, can represent your brand locally and knows what it takes to turn your plans into an operation on the ground.

Getting that first appointment right can make every hire that follows easier.

FROM ONE INTERNATIONAL HIRE TO A COMPLETE TEAM

International growth can take many forms.

You might need one senior appointment in a new territory. You might be opening stores. You might need a regional commercial team. Or you could be building several head office functions to support a much larger expansion.

Our specialist recruiters can support hiring across your business.

Head Office

Stores

So as your international operation grows, you don’t need to start again every time another part of the business needs to hire.

OPENING STORES OVERSEAS?

The right location is only part of a successful international store opening.

You need people who understand your brand and the customers you’re entering the market to serve.

That could mean finding an experienced local Store Manager, building the wider operational team or recruiting regional leadership capable of supporting several locations as you grow.

And the talent market around each location can be very different.

We can support individual overseas store openings and wider expansion programmes, coordinating recruitment around the people and timelines you need.

If you’re building several teams at once, we can support you with a wider framework for project recruitment.

Explore new store openings page

LOCAL TALENT. LOCAL KNOWLEDGE.

One of the biggest mistakes in international hiring is assuming that what works in the UK will work everywhere else.

It might not.

Before recruitment begins, we can help you understand what the talent market looks like in the location you’re entering.

That includes:

• Candidate availability
• Salary expectations
• Local job titles
• Competitor demand
• Candidate expectations
• Location considerations
• Seniority and reporting structures
• The availability of relevant sector experience

That context can shape everything from the person you’re looking for to the package you take to market.

The objective isn’t simply to find somebody overseas.

It’s to find the right person for that market.

SHOULD YOU HIRE LOCALLY OR RELOCATE?

It’s a question that often comes with international expansion.

Sometimes, moving somebody who already knows your business makes sense. They bring your culture, systems and ways of working with them.

Sometimes, local knowledge matters more.

And often, the strongest answer is a combination of both.

We can help you understand the external talent available in the market you’re entering, giving you something tangible to compare against your internal options.

That means you can make the decision based on the people available, rather than assumptions about the market.

TAKING YOUR EMPLOYER BRAND SOMEWHERE NEW

Your customers may know your brand. Potential employees might not.

Even successful UK businesses can find that their employer reputation doesn’t automatically travel with them.

Candidates need to understand who you are, why you’re entering their market, what you’re building and why joining now could be an opportunity.

Our recruiters help tell that story.

We represent your opportunity to relevant candidates, answer the questions that come with joining a business entering a new market and help you compete with employers that may already be much better known locally.

INTERNATIONAL RECRUITMENT ACROSS RETAIL & CONSUMER

Our specialist knowledge covers:

That sector understanding is particularly valuable internationally. We can look beyond somebody’s job title and understand whether their experience genuinely translates into your business and market.

HOW WE SUPPORT INTERNATIONAL EXPANSION

1. Understand where you’re going

We start with the expansion itself.

Which market are you entering? What are you building there? What stage are you at? Which roles are critical? And what does the operation need to look like over the next few years?

2. Understand the local talent market

We research and map the relevant talent landscape, helping you understand the people available and any challenges likely to affect the search.

3. Prioritise the first hires

Your first appointment may influence every hire beneath it.

We’ll help you think about which people need to be in place first and sequence the search accordingly.

4. Find the people

Our recruiters combine networks, research, direct search and proactive outreach to identify relevant talent.

That matters particularly when the people you want aren’t actively applying for jobs.

5. Represent the opportunity

We don’t assume candidates already understand your business.

We’ll communicate what you’re building, why you’re entering the market and what makes the opportunity worth considering.

6. Keep supporting your growth

One appointment can become a team. One store can become ten.

As your international operation develops, we can continue supporting the next stage.

ONE COUNTRY OR SEVERAL?

International growth doesn’t always happen one market at a time.

If you’re expanding across several countries or regions, recruitment can quickly become fragmented.

Different roles. Different talent markets. Different timelines. Different candidate expectations.

Working with Zachary Daniels gives you a recruitment partner that understands the wider expansion rather than looking at every vacancy in isolation.

We can coordinate searches across multiple markets while adapting the recruitment approach to the realities of each location.

EXPERIENCE SUPPORTING INTERNATIONAL GROWTH

International recruitment isn’t new to Zachary Daniels.

We’ve supported retail and consumer businesses recruiting across international markets, from individual appointments to new stores and wider team builds.

Our work with Peloton, for example, developed from UK recruitment into support across Germany and Australia as the business expanded internationally.

That experience matters because international growth rarely follows a perfectly predictable recruitment plan.

What begins with one role can quickly become something much bigger.

Read our Peloton Case Study

WHY ZACHARY DANIELS?

International recruitment still comes down to people.

You need recruiters who understand your business well enough to represent it properly and who understand the talent you’re trying to attract.

Our teams specialise by function and market, giving you access to recruiters who understand the roles rather than simply the geography.

We’ll give you a realistic view of the market, challenge assumptions where necessary and build the search around what you’re trying to achieve.

And because we’re employee-owned, the people representing your business have a genuine stake in the service they provide.

Find out more about ZD

Frequently Asked Questions

Can Zachary Daniels help UK companies recruit internationally?

Yes. We support UK-based retail and consumer businesses recruiting internationally, from individual senior appointments to store openings, specialist teams and wider international expansion.

Which countries can you recruit in?

Our international recruitment support isn’t limited to a single country. The markets we can support will depend on the roles, sector and requirements of your expansion, so speak to us about where you’re planning to hire.

Can you recruit our first employee in a new country?

Yes. Your first appointment is often one of the most important hires in an international expansion. We can help identify and approach relevant local talent for senior, specialist and operational roles.

Can you recruit Country Managers and international leadership roles?

Yes. We recruit senior leadership appointments including roles responsible for establishing and growing businesses within new countries and regions.

Can you recruit teams for international store openings?

Yes. We can support leadership and operational recruitment for overseas store openings, as well as larger projects involving several locations or markets.

Should we relocate somebody from the UK or recruit locally?

There isn’t one answer. Relocating an existing employee can bring valuable company knowledge, while a local hire can bring established market knowledge and networks. We can help you understand the external talent available so you can make a better-informed decision.

Can you help us understand salaries in another country?

We can provide market insight as part of the recruitment process and help you understand candidate expectations for the particular role and location you’re hiring into.

Can you recruit across several countries at the same time?

Yes. Where an expansion covers multiple markets, we can coordinate recruitment across them while adapting individual searches to each local talent market.

TAKING YOUR BUSINESS BEYOND THE UK?

Tell us where you’re going and what you need to build when you get there.

We’ll help you understand the talent market, identify the critical hires and find the people to support your international growth.

Talk to us about international hiring

LOOKING FOR YOUR NEXT INTERNATIONAL ROLE?

An international expansion can offer the chance to build something from the beginning, enter a new market and make a visible impact on a growing business.

Explore our latest opportunities or send us your CV to speak to one of our specialist recruiters.

Get in touch about your next role

Looking to recruit? Get in touch with your local office below...