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Luxury retailers urge industry to rethink discounting

14th May 2020

A consortium of luxury players, including Selfridges, Harvey Nichols and Erdem, have joined forces to urge the fashion industry to reconsider its approach to seasonality and discounting after the coronavirus pandemic.

In an open letter, the group calls on the sector to delay end-of-season promotions to January for autumn/winter collections and to July for spring/summer. It also wants to set the full-price autumn/winter selling season from August to January and set spring/summer from February to July, as well as creating a more balanced flow of deliveries throughout the seasons.

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